Interesting Material: d3o

I came across this web page recently, and it talks about a novel product d3o that can control impact effects by adjusting molecular structure in case of shock loads. If this material becomes a regular apparel material, we may see many Jackie Chans in the future. The material is d3o.

Visit this page to learn more about this material, This is not a SPAM. http://www.d3o.com/index.php

I don't know if you guys knew of this. I guess you do. Is this material really the way it is advertised, or some boasting included?

Gopinath